Streams Fade. Your Message Builds a Career
Every single day, around 100,000 new tracks are uploaded to streaming platforms. Think about that... 100,000 voices, all fighting to be heard...
I’ve seen artists ride that wave...millions of streams, tracks in playlists, even charting. From the outside, it looked like success. But as fast as it rose, it fell. And when the streams slowed, there weren’t people left.:/ Not the ones who’d buy a ticket... wear a hoodie... or send a late-night message saying, “this song saved me.”
Because music alone doesn’t hold people. It’s not about flooding the world with more tracks or content. It’s about what that music carries - the intention, the message, the truth of the human being behind it
And here’s the part many people get wrong - ‘Brand’...
People talk about “personal brand” like it’s a logo, a name, or a color scheme. But brand is not design. Brand is who you are as a human being. It’s the life you live, the perspective only you have, the essence that sets you apart.
We’re all unique in our own ways. The real work is to uncover that uniqueness and let it shine through the music. That’s what connects. That’s what lasts.
Artists have always been messengers. Not content machines. Messengers of their lives, their truth, their era. And that’s why people followed them, remembered them, stood in the crowd with tears in their eyes.
Streams rise and fall. Peaks come and go. But the message...
